The Ganesh Shankar Vidyarthi Subharti Department of Journalism and Mass Communication (GSVSDJMC), Swami Vivekanand Subharti University, Meerut, organized a guest lecture on “Advertising Campaigns” on April 16, 2026. The objective of the programme was to provide students with practical exposure to the planning, execution, and significance of advertising in today’s competitive media environment.
The resource person for the lecture was Dr. Yogendra Pandey, Associate Professor, Department of Journalism and Mass Communication, CSJM University, Kanpur. In his insightful session, Dr. Pandey discussed the evolution of advertising from traditional formats to modern digital campaigns. He emphasized the importance of creativity, audience understanding, and strategic communication in developing successful advertising campaigns. He also shared practical examples to illustrate how brands use storytelling and innovative techniques to engage consumers and build strong market presence.
The lecture proved highly beneficial for students as it provided valuable insights into real-world advertising practices. It helped bridge the gap between theoretical knowledge and industry application. Students gained a better understanding of campaign strategies, branding techniques, and audience engagement methods. Such events also encourage critical thinking and creativity among learners, preparing them for future roles in media and communication fields. Overall, the programme was informative, engaging, and successful in enhancing students’ professional outlook.
The programme was organized under the guidance of Prof. Ritesh Chaudhary, Head of the Department, who highlighted the importance of such academic engagements in preparing students for the media industry. The event witnessed active participation from faculty members, including Dr. Santosh Kumar Gautam, along with students of the department, who showed keen interest throughout the session.
The programme was smoothly conducted by Ms. Tarun Jain, who served as the Master of Ceremony and ensured effective flow of the event. Coordination of the programme was efficiently handled by Dr. Ashutosh Verma. The formal vote of thanks was delivered by Dr. Preeti Singh, who expressed gratitude to the guest speaker and all those involved in organizing the lecture.
